Do you ever get that nagging thought at the back of your mind reminding you that you haven’t posted for a while? The less consistent you are, the more difficult it is for you to think of what to post about, isn’t it? Scheduling your posts in advance can help take that pressure off yourself!…

I’m often surprised when my dad says that he found one of my posts really interesting because I forget that although he’s not my target audience, he might still see some of my posts. Creating posts for a small business can give a weird feeling that nobody and everybody is watching – so who are…

Repurposing content can be a very powerful social media marketing hack. Done well, it can save you a lot of time and effort. Unfortunately, there’s a fine line between repurposing and repeating yourself. The last thing you want to do is drive potential clients away by being ‘boring’. How to repurpose your posts When you’re…

Being a small business owner often means competing with huge companies. People choose to do business with us, even though it can be more expensive, because they receive a more caring and personal service. What makes our small businesses great is us, and that’s something that should come across in our marketing. I’ve had a…

For many, myself included, talking to the camera, recording ourselves or even taking selfies isn’t always easy. I have a fear of public speaking, but I’d much rather introduce myself at a networking event than press record and talk to the image of myself on a screen. However, it is something I’m working on. I’ve…

Did you know that live videos get significantly more engagement than pre-recorded videos? On Facebook, for accounts with under 5K followers, the average engagement on live videos is around 2%, this figure drops down to around 1% for pre-recorded videos. I’ve had a chat with Zara, of Zara Groves Fitness, to find out more about…

Lesser-known Social Media platforms can give you the space to reach your ideal client without so much “competition”. And, you never know, you could be building your account on a platform that is about to become super popular! Today, I want to talk to you about a platform called Wisdom. For all you podcast lovers…

Have you ever considered asking an influencer to show off your products? After all, they’ve already got the attention of your ideal clients! Currently, in the UK, nearly 70% of marketers work alongside influencers – so how can they help your small business? I’ve had a chat with Sandra, aka Home Sweet Holmedale, to get…