Author: Tesni Kendell
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Stay Social this festive season!
In December, we naturally want to slow down. We want to take a step back and focus on family, friends and cosy traditions. We want to curl up under a blanket and relax. A lot of people aim to reduce their screen time – but the reality looks very different. The average social media user…
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Feeling pressured by social media?
Social media marketing is one of those hats that you never planned on wearing until you started running your own business. And let’s be honest, it’s quite a heavy hat that comes with a lot of expectations. Sometimes the pressure gets to you, sometimes the constant work becomes too much, and constantly trying to be…
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Your Pre-Christmas To-Do List
As soon as October hits, the word “Christmas” starts floating around in business circles—and for many of us small business owners, it instantly triggers a bit of panic. You don’t actually need every single detail mapped out right now, but here are four quick steps you could take today to start moving in the right…
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The quiet festive campaigns
We’re getting to that awkward time of year when we have to ask ourselves, “When do we start thinking about Christmas?” – and if I wasn’t a marketer, I would say we shouldn’t even mention the C word until December. But with the Christmas aisles appearing and people already starting their shopping, as a marketer,…
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Repurposing social media posts
Is it not lazy to repurpose content? Don’t people get bored of it? The simple answer is no. Repurposing content can actually be a really powerful part of your social media strategy – plus, it can save you a lot of time. Done right, it really is a win-win option. So let’s explore what ‘done…
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Is it time for a new profile picture?
Your profile picture follows you everywhere. Every post you share, every message you send, every comment you make, every reaction you leave – they all feature that tiny photo you’ve chosen to represent your business. And for all those people like myself who can’t remember people’s names, it’s what they’ll remember and recognise you by!…
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The OK Paradox: Why Your Content Isn’t Converting
When I started my business, I didn’t truly appreciate how heavy the web-designer hat, the email marketing hat or the public speaker hat would feel. You didn’t start your business to spend hours thinking about content, diving into analytics and trying to stay up to date with the latest updates. It’s something you’ve learnt, something…
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How to Guide Your Audience to Take Action
Have you ever read or watched a post on social media that really moved you, that really resonated with you, that made you want more… but you didn’t know what ‘more’ looked like? That’s where a call to action comes in! One simple sentence at the end of your post can make it easy for…
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How to make Social Media fun again
Why did you join your first-ever social media platform? I bet it was to have a bit of fun, to not have FOMO or to see what your friends were up to! It probably wasn’t to put yourself out there, to build a personal brand, to sell to people – but somewhere along the line,…
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The 3 Biggest Scheduling Fears
With the summer coming up, I’ve been talking a lot about getting your posts scheduled ahead of time. I always find it really interesting when I focus on advice like that, because I end up learning so much about your concerns. So let’s dive into the three most common ones: “I forget posts are going…