Your profile picture follows you everywhere. Every post you share, every message you send, every comment you make, every like you leave, they all feature that tiny photo you’ve chosen to represent your business. And for all those people like myself who can’t remember people’s names, it’s what they’ll remember and recognise you by. What…

Just over a month ago a new social media platform called Threads launched – and it was chaos! I spent most of that first day on the app and started out asking myself how long I could get away with it before I had to get some work done. I soon realised that I was…

Consistency is key. You’ll hear many social media experts saying it – including myself. But sometimes, you need to break from your usual and challenge yourself to try something new. That’s exactly what Angela at Light Spanish has done. She challenged herself to post every day on Instagram! “It sounded crazy at first, but I…

Social media is a necessary evil. I’ve lost count of the number of small business owners who’ve told me that, and I get it. You didn’t start your business to worry about the algorithms and engagement rates. But did you know that 57% of internet users turn to social media to research products? I love…

Do you ever get that nagging thought at the back of your mind reminding you that you haven’t posted for a while? The less consistent you are, the more difficult it is for you to think of what to post about, isn’t it? Scheduling your posts in advance can help take that pressure off yourself!…

I’m often surprised when my dad says that he found one of my posts really interesting because I forget that although he’s not my target audience, he might still see some of my posts. Creating posts for a small business can give a weird feeling that nobody and everybody is watching – so who are…

Repurposing content can be a very powerful social media marketing hack. Done well, it can save you a lot of time and effort. Unfortunately, there’s a fine line between repurposing and repeating yourself. The last thing you want to do is drive potential clients away by being ‘boring’. How to repurpose your posts When you’re…

Being a small business owner often means competing with huge companies. People choose to do business with us, even though it can be more expensive, because they receive a more caring and personal service. What makes our small businesses great is us, and that’s something that should come across in our marketing. I’ve had a…