Author: Tesni Kendell
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Black Friday for small businesses
Black Friday is on the 24th November 2023, but I’ve already seen some Black Friday offers popping up! With many people going online over that weekend specifically to grab sales and get their Christmas shopping sorted, it’s a very noisy weekend on social media. The big brands will be able to afford huge campaigns and…
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The non-digital side of social media |ft. Jeni Machon
Do you find it easier to make sense of the ideas in your mind when you put pen to paper? Of course social media marketing is a digital job, but a lot of the background work can be done in a non-digital way. I’ve had a chat with Jeni Machon, of Blue Raspberry Box, to…
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Is Threads still alive?
Back in July, Meta (the parent company of Facebook and Instagram) launched a new platform: Threads. It was to be a rival to X (aka Twitter) and within four days they had over 100 millions users! A month after Launch Day, I wrote a blog about my first impressions of the platform – if you…
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Being human to connect with your audience
People buy from people. But it’s not always that easy, is it? As we hover the Post Now button on a personal post we often ask ourselves “Who cares?”. It can be hard to find the right balance between being the face of our brand, not oversharing and allowing our audience to feel like they…
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The power of a social media vision board | ft. Lisa Williams
While working on your social media marketing, it can be very easy to focus on the day-to-day maintenance and to forget about the bigger picture. Why are you doing it? How do you want people to feel when they come across your page? I’ve had a chat with Lisa, aka The Vision Board Queen, to…
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Is it too early to mention Christmas?
I always refused to think about Christmas until after Halloween. I’d get annoyed by shops having both Halloween decorations and Christmas decorations next to each other. Around the 15th of December, I might make Christmas Day plans and you’ll usually find me Christmas shopping on Christmas Eve – or on Christmas Eve Eve at best!…
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The new platform: Threads
Just over a month ago a new social media platform called Threads launched – and it was chaos! I spent most of that first day on the app and started out asking myself how long I could get away with it before I had to get some work done. I soon realised that I was…
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Setting yourself a challenge | ft. Angela Blanco
Consistency is key. You’ll hear many social media experts saying it – including myself. But sometimes, you need to break from your usual and challenge yourself to try something new. That’s exactly what Angela at Light Spanish has done. She challenged herself to post every day on Instagram! “It sounded crazy at first, but I…
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LinkedIn Algorithm Update (2023)
“This isn’t Facebook!”. Have you ever seen those angry comments on LinkedIn? Most small business owners that I’ve talked to about it have actually enjoyed seeing more personal posts on their feeds – and so have I. Unfortunately, those who disagree have apparently shouted louder and LinkedIn has responded to them with an update to…
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Why bother with Social Media | ft. Sharon Parry
Social media is a necessary evil. I’ve lost count of the number of small business owners who’ve told me that, and I get it. You didn’t start your business to worry about the algorithms and engagement rates. But did you know that 57% of internet users turn to social media to research products? I love…