
Stay social this summer
Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of

Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of

Looking at your insights (called analytics on some platforms) can be scary. It’s a lot of numbers, and as a

Sometimes the plan doesn’t go to plan. Sometimes we make mistakes. Sometimes things beyond our control get in the way

I love a freebie as much as the next person, but I’ve got a love/hate relationship with free challenges. On

Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you

The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and

Have you ever been told to post on social media three to four times a day and thought, “That’s impossible,

I have always loved a good puzzle and, to me, that’s exactly what social media marketing is. Every puzzle you

Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point,

You are what makes your business so good. Your passion, your expertise, your experience, your way of thinking – that’s