General
The OK Paradox: Why Your Content Isn’t Converting
When I started my business, I didn’t truly appreciate how heavy the web-designer hat, the email marketing hat or the
When I started my business, I didn’t truly appreciate how heavy the web-designer hat, the email marketing hat or the
Have you ever read or watched a post on social media that really moved you, that really resonated with you,
Why did you join your first-ever social media platform? I bet it was to have a bit of fun, to
With the summer coming up, I’ve been talking a lot about getting your posts scheduled ahead of time. I always
Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of
Looking at your insights (called analytics on some platforms) can be scary. It’s a lot of numbers, and as a
Sometimes the plan doesn’t go to plan. Sometimes we make mistakes. Sometimes things beyond our control get in the way
I love a freebie as much as the next person, but I’ve got a love/hate relationship with free challenges. On
Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you
The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and