Social Media Support for Small Businesses

Sometimes the plan doesn’t go to plan. Sometimes we make mistakes. Sometimes things beyond our control get in the way of perfection. That’s business. That’s …

I love a freebie as much as the next person, but I’ve got a love/hate relationship with free challenges. On the one hand, I’ve completed …

If someone asks me about setting up a LinkedIn Newsletter, it’s always with the remark that “I know you have one yourself”. That is, in …

Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you build up a following, you’re …

The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and to guess what will make …

Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much …

I have always loved a good puzzle and, to me, that’s exactly what social media marketing is. Every puzzle you pick up has the same …

Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point, Max might have seen a …

You are what makes your business so good. Your passion, your expertise, your experience, your way of thinking – that’s what drives your business and …