Social Media Support for Small Businesses

With the summer coming up, I’ve been talking a lot about getting your posts scheduled ahead of time. I always find it really interesting when …

Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of year and with too many …

Looking at your insights (called analytics on some platforms) can be scary. It’s a lot of numbers, and as a small business owner, you might …

Sometimes the plan doesn’t go to plan. Sometimes we make mistakes. Sometimes things beyond our control get in the way of perfection. That’s business. That’s …

I love a freebie as much as the next person, but I’ve got a love/hate relationship with free challenges. On the one hand, I’ve completed …

If someone asks me about setting up a LinkedIn Newsletter, it’s always with the remark that “I know you have one yourself”. That is, in …

Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you build up a following, you’re …

The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and to guess what will make …

Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much …