Author: Tesni Kendell
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Neurospicy-friendly social media | ft. Julie Williams
We all use social media slightly differently, and every audience is different, but with 15% – 20% of the British population being neurodiverse, it’s important to keep social media accessible. I’ve had a chat with Julie Williams, aka the Cooking Counsellor, to get her thoughts on the matter. “If it’s more than 3 steps, I’ve…
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#ReclaimSocial Day 2024
What’s your relationship with social media? Is it a tool you begrudgingly use to promote your business or is it a space where you enjoy spending time? For many of us, it’s a rollercoaster. The support and encouragement from strangers make it a space we want to be part of. The scammers, fake news, trolls…
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Finding time for your social media |ft. Dani Louise Smith
Finding the time to post is a very common challenge that I see small businesses struggling with. And, if you’re a regular reader of my blog, you’ll know that I don’t believe there is a one-size-fits-all social media strategy, but having a plan in place is definitely a must! I’ve had a chat with Dani…
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Main vs secondary social media platforms
My main platforms are Facebook and LinkedIn. My secondary platforms are Threads, Pinterest and Zzatem. What does that mean? What is a secondary platform? What’s the difference between a main and a secondary platform The big difference between your main and secondary platforms is the goal – I’ll go into more detail about this in…
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Why I love working with social media
Social media has a bad rep. It’s addictive, the doom scroll wastes hours of your day, the fake news and negativity can be deafening, and the algorithm makes us run in circles – so why did I think it would be a good idea to build a business relying on it? How Ace of Media…
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Avoid social media burnout this Christmas
Christmas is a weird time on social media, isn’t it? Those who usually interact with our content might only be popping on social media to post a few family photos while those who are usually too busy to doom scroll might be spending more time doing so. There are a lot of “perfect” pictures and…
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Black Friday for small businesses
Black Friday is on the 24th November 2023, but I’ve already seen some Black Friday offers popping up! With many people going online over that weekend specifically to grab sales and get their Christmas shopping sorted, it’s a very noisy weekend on social media. The big brands will be able to afford huge campaigns and…
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The non-digital side of social media |ft. Jeni Machon
Do you find it easier to make sense of the ideas in your mind when you put pen to paper? Of course social media marketing is a digital job, but a lot of the background work can be done in a non-digital way. I’ve had a chat with Jeni Machon, of Blue Raspberry Box, to…
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Is Threads still alive?
Back in July, Meta (the parent company of Facebook and Instagram) launched a new platform: Threads. It was to be a rival to X (aka Twitter) and within four days they had over 100 millions users! A month after Launch Day, I wrote a blog about my first impressions of the platform – if you…
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Being human to connect with your audience
People buy from people. But it’s not always that easy, is it? As we hover the Post Now button on a personal post we often ask ourselves “Who cares?”. It can be hard to find the right balance between being the face of our brand, not oversharing and allowing our audience to feel like they…
