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Author: Tesni Kendell
Is Threads still alive?
Back in July, Meta (the parent company of Facebook and Instagram) launched a new platform: Threads. It was to be a rival to X (aka Twitter) and within four days they had over 100 millions users! A month after Launch Day, I wrote a blog about my first impressions of the platform – if you…
Being human to connect with your audience
People buy from people. But it’s not always that easy, is it? As we hover the Post Now button on a personal post we often ask ourselves “Who cares?”. It can be hard to find the right balance between being the face of our brand, not oversharing and allowing our audience to feel like they…
The power of a social media vision board | ft. Lisa Williams
While working on your social media marketing, it can be very easy to focus on the day-to-day maintenance and to forget about the bigger picture. Why are you doing it? How do you want people to feel when they come across your page? I’ve had a chat with Lisa, aka The Vision Board Queen, to…
Is it too early to mention Christmas?
I always refused to think about Christmas until after Halloween. I’d get annoyed by shops having both Halloween decorations and Christmas decorations next to each other. Around the 15th of December, I might make Christmas Day plans and you’ll usually find me Christmas shopping on Christmas Eve – or on Christmas Eve Eve at best!…
Is it time for a new profile picture?
Your profile picture follows you everywhere. Every post you share, every message you send, every comment you make, every like you leave, they all feature that tiny photo you’ve chosen to represent your business. And for all those people like myself who can’t remember people’s names, it’s what they’ll remember and recognise you by. What…
The new platform: Threads
Just over a month ago a new social media platform called Threads launched – and it was chaos! I spent most of that first day on the app and started out asking myself how long I could get away with it before I had to get some work done. I soon realised that I was…
Setting yourself a challenge | ft. Angela Blanco
Consistency is key. You’ll hear many social media experts saying it – including myself. But sometimes, you need to break from your usual and challenge yourself to try something new. That’s exactly what Angela at Light Spanish has done. She challenged herself to post every day on Instagram! “It sounded crazy at first, but I…
LinkedIn Algorithm Update (2023)
“This isn’t Facebook!”. Have you ever seen those angry comments on LinkedIn? Most small business owners that I’ve talked to about it have actually enjoyed seeing more personal posts on their feeds – and so have I. Unfortunately, those who disagree have apparently shouted louder and LinkedIn has responded to them with an update to…
Why bother with Social Media | ft. Sharon Parry
Social media is a necessary evil. I’ve lost count of the number of small business owners who’ve told me that, and I get it. You didn’t start your business to worry about the algorithms and engagement rates. But did you know that 57% of internet users turn to social media to research products? I love…
How and why to create Reels
Posting Reels is probably the number one thing that small business owners ask me about. And, I’ll be honest with you, Reels are my least favourite type of content to create – but it is worth it, I promise! The benefit of Reels Each part of Instagram has its own algorithm. If people are scrolling…
