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Author: Tesni Kendell
LinkedIn Algorithm Update (2023)
“This isn’t Facebook!”. Have you ever seen those angry comments on LinkedIn? Most small business owners that I’ve talked to about it have actually enjoyed seeing more personal posts on their feeds – and so have I. Unfortunately, those who disagree have apparently shouted louder and LinkedIn has responded to them with an update to…
Why bother with Social Media | ft. Sharon Parry
Social media is a necessary evil. I’ve lost count of the number of small business owners who’ve told me that, and I get it. You didn’t start your business to worry about the algorithms and engagement rates. But did you know that 57% of internet users turn to social media to research products? I love…
How and why to create Reels
Posting Reels is probably the number one thing that small business owners ask me about. And, I’ll be honest with you, Reels are my least favourite type of content to create – but it is worth it, I promise! The benefit of Reels Each part of Instagram has its own algorithm. If people are scrolling…
Scheduling your posts | ft. Michelle Webster
Do you ever get that nagging thought at the back of your mind reminding you that you haven’t posted for a while? The less consistent you are, the more difficult it is for you to think of what to post about, isn’t it? Scheduling your posts in advance can help take that pressure off yourself!…
Are your posts aimed at the right people?
I’m often surprised when my dad says that he found one of my posts really interesting because I forget that although he’s not my target audience, he might still see some of my posts. Creating posts for a small business can give a weird feeling that nobody and everybody is watching – so who are…
How to repurpose your posts
Repurposing content can be a very powerful social media marketing hack. Done well, it can save you a lot of time and effort. Unfortunately, there’s a fine line between repurposing and repeating yourself. The last thing you want to do is drive potential clients away by being ‘boring’. How to repurpose your posts When you’re…
Be the face of your brand | ft. Sarah White
Being a small business owner often means competing with huge companies. People choose to do business with us, even though it can be more expensive, because they receive a more caring and personal service. What makes our small businesses great is us, and that’s something that should come across in our marketing. I’ve had a…
Overcoming the fear of being on camera | ft. Sarah Fish
For many, myself included, talking to the camera, recording ourselves or even taking selfies isn’t always easy. I have a fear of public speaking, but I’d much rather introduce myself at a networking event than press record and talk to the image of myself on a screen. However, it is something I’m working on. I’ve…
Going live on Social Media | ft. Zara Groves
Did you know that live videos get significantly more engagement than pre-recorded videos? On Facebook, for accounts with under 5K followers, the average engagement on live videos is around 2%, this figure drops down to around 1% for pre-recorded videos. I’ve had a chat with Zara, of Zara Groves Fitness, to find out more about…
Wisdom, a lesser-known Social Media Platform | ft. Jen Griffiths
Lesser-known Social Media platforms can give you the space to reach your ideal client without so much “competition”. And, you never know, you could be building your account on a platform that is about to become super popular! Today, I want to talk to you about a platform called Wisdom. For all you podcast lovers…
