Author: Tesni Kendell

  • How long should Instagram Reels be?

    How long should Instagram Reels be?

    In a time of short attention spans, endless doom-scrolling and TikTok rewarding creators for 60-second videos, how long should your Instagram Reels be? What does the platform allow? Technically, your Reels can be anywhere between 0.1 seconds and 90 seconds. If you’re thinking “But I’m sure I’ve watched videos that were longer than a minute…

  • What if you don’t post today?

    What if you don’t post today?

    I too sometimes have that naggy voice telling me I have to post today. I know this might sound crazy coming from a social media expert, but what if we just ignored that naggy voice? Now obviously, if you haven’t posted for weeks (or even months!), then yes, creating a post could really do with…

  • Get your social media ready for a holiday

    Get your social media ready for a holiday

    You want to enjoy your holiday without worrying about your social media posts – especially if Internet isn’t guaranteed! But you also don’t want to drop your social media consistency and come home to more on your to-do list. So how do you manage it? Before you go If you’re already feeling like you don’t…

  • What are social media insights?

    What are social media insights?

    If you’ve been following me for a while, you know that my goal is to help you understand the how and why of social media – but the technical terms really aren’t important! That being said, I also recommend exploring your settings and insights – but without the technical terms, you don’t really know what…

  • It’s OK to hate social media (sometimes)

    It’s OK to hate social media (sometimes)

    You don’t have to love social media marketing, but you do have to love your business! Sometimes you just want to do what you’re good at without thinking about the content you can create from it – and actually, in the long run, I believe you’ll benefit your social media strategy by giving yourself that…

  • 3 posts ideas to keep them coming back

    3 posts ideas to keep them coming back

    In the social media world, it’s very easy to get trapped in the goal of constantly reaching new people – but what are doing to make those viewers come back for more? The algorithm might not pick up that they love your content after just seeing one post, so how can you make them intentionally…

  • Social media starts with a plan

    Social media starts with a plan

    Social media can be overwhelming – even for me! There are so many platforms, so many ‘rules’, so much conflicting advice that it’s so hard to know where to even start. Well, it all starts with a plan! Why a plan is important Without a plan, it’s easy to find yourself staring at that “What’s…

  • My social media journey

    My social media journey

    Every other week, I share a blog post to help you with your social media marketing – but this time, I’m sharing something a little bit different. I want to give you a little insight into how I got to where I am today and how my relationship with social media has evolved over the…

  • Is social media a necessary evil? | ft. Tracy Bevan

    Is social media a necessary evil? | ft. Tracy Bevan

    Did you know that the average person in the UK spends almost two hours on social media every single day? Is that more or less than you’d expect? While social media can be a beautiful space full of talented people, amazing ideas and friends you haven’t seen for years, it can also be full of…

  • The Art of the Follow-up | ft. Rosie Diver

    The Art of the Follow-up | ft. Rosie Diver

    Social media shouldn’t be your only form of marketing. It complements everything else you do and gives you a space to send those leads who aren’t quite ready to buy. One form of marketing that can be very interesting is networking, and I’ve had a chat with Rosie Diver to find out more about how…