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Author: Tesni Kendell
My social media journey
Every other week, I share a blog post to help you with your social media marketing – but this time, I’m sharing something a little bit different. I want to give you a little insight into how I got to where I am today and how my relationship with social media has evolved over the…
Is social media a necessary evil? | ft. Tracy Bevan
Did you know that the average person in the UK spends almost two hours on social media every single day? Is that more or less than you’d expect? While social media can be a beautiful space full of talented people, amazing ideas and friends you haven’t seen for years, it can also be full of…
The Art of the Follow-up | ft. Rosie Diver
Social media shouldn’t be your only form of marketing. It complements everything else you do and gives you a space to send those leads who aren’t quite ready to buy. One form of marketing that can be very interesting is networking, and I’ve had a chat with Rosie Diver to find out more about how…
How frequently should you post on social media?
“Posting more frequently, like multiple times a day, is going to help you reach more people overall. But it could (not necessarily, but it could!) decrease your reach per post. Maybe you’re going to be tiring out people who follow you because they’re seeing too much stuff from you. So it depends on what you’re…
7 free tool I use for my social media management
There are lots of apps out there that can support you with your social media marketing, it can be hard to know which ones to try and some of them are not cheap! Personally, I simply use a combination of these seven free apps and do the rest directly in the platform’s app. 1. Notes…
More Than a Face: Connect with Your Audience
People buy from people – but you are more than a face! A lot of small business owners that I talk to feel like they are holding themselves back on social media because they don’t feel comfortable pressing “record” and talking to the camera. Trust me, I know the feeling! But you don’t have to…
Understanding my target audience
It’s boring. It’s repetitive. It’s hard work. It’s time-consuming. It’s never-ending. For me, that overwhelming and constant chore is cleaning. I walk into the kitchen and all I see are the dishes I haven’t washed. I go into my bedroom and my floor-drobe is glaring at me. And as I walk around, my dog Patch,…
Is social media the new word of mouth?
They say that word of mouth is the most powerful form of marketing and social media is the new version of the same concept. I actually disagree. Word of mouth is definitely powerful, but social media hasn’t replaced it. To me, social media is an extension of word of mouth marketing. Let me explain. A…
Giving yourself time to promote on social media
When it comes to social media, timing is really important. Posting at different times of the day can affect your reach and engagement levels. Jumping on trends before people get bored of them makes them worth using. Giving your audience enough time to make an informed decision before they buy while not losing their attention…
LinkedIn verification; pros and cons
Have you got the LinkedIn badge proving that you are who you say you are? Have you seen others get verified and wondered if you need to as well? If you’re on the fence, you might be wondering if it’s safe, easy and worth it – so let’s discuss the pros and cons! Why you…
