Author: Tesni Kendell
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The Algorithm is Just an Overworked People-Pleaser
The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and to guess what will make them happy today. I like to think of them more as overworked people-pleasers. At its core, the algorithm has one job: keep your feed as engaging and relevant as possible…
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Are you posting too much?
Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much to say or the time to say it!” Here’s the thing: for a large company that earns millions and has a huge Social Media team, aiming to post four times…
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The Social Media Puzzle: “Edge Pieces” Are Only the Start
I have always loved a good puzzle and, to me, that’s exactly what social media marketing is. Every puzzle you pick up has the same basic rules and goals, but has its own unique solution. Social media marketing is the same. Ultimately, we’re all doing the same thing and working towards the end goal –…
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Pinned posts: everything you need to know
Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point, Max might have seen a few of your posts, they might have met you at a networking group, or they might have heard about you from a friend. The important thing is that they are…
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Social Media: Keep the Passion, Outsource the Work
You are what makes your business so good. Your passion, your expertise, your experience, your way of thinking – that’s what drives your business and turns customers into loyal supporters. Those are the things that will make your business and your social media stand out! So how does that work if you’re working with a…
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Let’s talk about Instagram
I’d like you to picture a quaint yet busy little town, a hectic little street with cobblestones full of chatter, dogs barking and kids screaming that they want ice cream. Now I know what you’re thinking: “What has this got to do with my Instagram??”. Please bear with me and take a walk down this…
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Social Media: What’s Your Strong Suit?
Among all the rules, algorithm hacks, and consistency challenges, it’s easy to get lost in what everyone else is doing and in what you’re told you “should” be doing. It’s easy to forget that social media is more than a marketing tool; it’s a social space that’s designed for entertainment. I believe that although there…
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How to run a successful giveaway
As a social media expert, I always get mixed feelings when I see a Giveaway pop up in my feed. Don’t get me wrong, I love being in for a chance to win amazing prizes, to support my favourite small businesses and to discover new ones. So why do I get mixed feelings? Because it’s…
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Lights, camera, connection! | ft. Nicola Mansfield
Did you know that 93% of internet users watch video content every week? While TikTok has evolved into so much more than dancing, other platforms like Instagram, YouTube, and even LinkedIn have been busy pushing short-form content. I’m not going to lie to you, although I love editing and creating Reels, actually filming the content…
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LinkedIn – Personal profiles vs Business pages
LinkedIn can be such a fantastic platform for any business – yes, even product-based businesses. The reality is that most people scrolling there are in a business frame of mind, and that makes it a great space to find like-minded people to have meaningful conversations with. But how do you know whether you should be…
