Author: Tesni Kendell
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Pinned posts: everything you need to know
Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point, Max might have seen a few of your posts, they might have met you at a networking group, or they might have heard about you from a friend. The important thing is that they are…
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Social Media: Keep the Passion, Outsource the Work
You are what makes your business so good. Your passion, your expertise, your experience, your way of thinking – that’s what drives your business and turns customers into loyal supporters. Those are the things that will make your business and your social media stand out! So how does that work if you’re working with a…
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Let’s talk about Instagram
I’d like you to picture a quaint yet busy little town, a hectic little street with cobblestones full of chatter, dogs barking and kids screaming that they want ice cream. Now I know what you’re thinking: “What has this got to do with my Instagram??”. Please bear with me and take a walk down this…
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Social Media: What’s Your Strong Suit?
Among all the rules, algorithm hacks, and consistency challenges, it’s easy to get lost in what everyone else is doing and in what you’re told you “should” be doing. It’s easy to forget that social media is more than a marketing tool; it’s a social space that’s designed for entertainment. I believe that although there…
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How to run a successful giveaway
As a social media expert, I always get mixed feelings when I see a Giveaway pop up in my feed. Don’t get me wrong, I love being in for a chance to win amazing prizes, to support my favourite small businesses and to discover new ones. So why do I get mixed feelings? Because it’s…
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Lights, camera, connection! | ft. Nicola Mansfield
Did you know that 93% of internet users watch video content every week? While TikTok has evolved into so much more than dancing, other platforms like Instagram, YouTube, and even LinkedIn have been busy pushing short-form content. I’m not going to lie to you, although I love editing and creating Reels, actually filming the content…
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LinkedIn – Personal profiles vs Business pages
LinkedIn can be such a fantastic platform for any business – yes, even product-based businesses. The reality is that most people scrolling there are in a business frame of mind, and that makes it a great space to find like-minded people to have meaningful conversations with. But how do you know whether you should be…
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Beat the pressure of Christmas Social Media
What does Christmas look like for you and your business? Is it your busy season or your time to relax with your family? Or maybe, a bit of both? Or maybe it doesn’t affect your business at all? For me, it doesn’t mean much. I don’t take time off just because it’s Christmas (except maybe…
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Which platform for your business?
You’ve probably heard me say this before, but one of the most common Social Media Marketing mistakes I see small businesses make is trying to be everywhere. The truth is, one or two well-managed platforms are better for your business than five or six neglected platforms. So how do you choose? 3 key factors to…
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Keep up your social media momentum
I often see small business owners make the decision to smash their social media. They go all out and then crash out a few weeks down the line. So how do you keep that momentum up? I followed the Couch to 5K program through the easier weeks, through the challenges I wrongly thought were too…
