Social Media Support for Small Businesses

Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you build up a following, you’re …

The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and to guess what will make …

Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much …

I have always loved a good puzzle and, to me, that’s exactly what social media marketing is. Every puzzle you pick up has the same …

Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point, Max might have seen a …

You are what makes your business so good. Your passion, your expertise, your experience, your way of thinking – that’s what drives your business and …

I’d like you to picture a quaint yet busy little town, a hectic little street with cobblestones full of chatter, dogs barking and kids screaming …

Among all the rules, algorithm hacks, and consistency challenges, it’s easy to get lost in what everyone else is doing and in what you’re told …

As a social media expert, I always get mixed feelings when I see a Giveaway pop up in my feed. Don’t get me wrong, I …