Social Media Marketing for Small Businesses

Are you posting too much?

I was chatting with a lovely business women recently and she mentioned that she had been advised to post four times a day on LinkedIn. She said that it was ridiculous, that she didn’t have the time for it and that she didn’t have enough testimonials to share a new one every day. She was absolutely right!

For a large company that earns millions and has a huge Social Media team, aiming to post four times a day might not be a bad target. For you, as a small business, it’s far too much. If you post four times a day, you will be creating poor content, see little to no engagement from your followers and quickly become burnt-out.

How often should you post?

The simple answer is as often as you can while still ensuring you are creating meaningful, original and interesting content.

On most platforms, I would aim for 3 posts per week. If you can manage more on occasion, that’s great. If you only share 2 on occasion, don’t beat yourself up.

As Twitter is a very fast paced platform, you do need to post more often, I would aim for 5 to 7 posts per week. If you use TikTok, you probably know that the algorithm is very unforgiving and you do need to be posting content daily.

When should you post?

If you google what the best time to post of Facebook is, you will be told to post on Wednesdays at 11am. Ignore that.

Yes, posting on certain days at certain times will get you a bigger reach and more engagement, but what that time is really depends on your business. If you are targeting professionals and businesses, posting at weekends will probably lead to less engagement as your ideal client won’t be in the right frame of mind for your content.

Have a play around, keep track of the times and days you post, over time you will learn what the best time is for your business.

How much time should you spend on Social Media?

Try to check in on your platforms a little bit every day to engage with your followers. Commenting on posts every day, is definitely more important than posting new content every day. If you want people to recognise you, remember you and take the time to engage with you, you need to be in their notification bar as much as possible.

People often ask me if my job mainly consists on siting on Facebook for businesses. I always reply that they’d be surprised how little I’m actually on the platforms themselves. Just spending 10 minutes a day is enough if you use that time well. For example, on Twitter, spend some time setting up some Lists. Read more about Twitter Lists here.

What if you don’t have time to post that often?

That’s where I come in. I can do full management where all you have to do is keep me up to date with the business. Or we can work together, by using your passion for your business and my Social Media knowledge, we can build up a plan, create amazing posts and give you more time to concentrate on what you really love doing.