Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of year and with too many plates to juggle, social media is quick to drop off the list of priorities. For others, it’s their quiet time and while they’re relaxing on the beach, their social media is the last thing on their mind.
Can you spot the trend there? So many small businesses drop socials over the summer and then get to September feeling seven weeks behind – so let’s do things differently this year!
1. Keep posting consistently
Posting consistently doesn’t mean posting every single day; it means posting regularly enough, so your audience learns to recognise a post as being from you and therefore being worth their time to stop and read or watch it. It means repeating your message so that when your ideal client needs you, you are the first person to pop into their mind.
In the Core Content Kit, we want to help you plan, create and schedule posts throughout the summer – and we’re talking about fun content, not generic posts that will leave your audience disengaged!
2. Consider your target audience
Summer isn’t just a weird month for us self-employed folk; it affects everyone!
Your target audience has broken their usual routine and is in a different mindset than usual; your posts need to reflect that! People are thinking about having fun, seeing friends, and maybe planning for their kids to go back to school. For B2B, this is the perfect opportunity to remind people that your products or services can save them time.
Don’t be afraid to play around with the time at which you post as well. While your followers might usually like your posts to pop up during their morning coffee break, through the summer they might prefer to see your posts later in the day after they’ve put their kids to bed.
In the Core Content Kit, we’ll be asking you these kinds of questions so you can create the best plan!
3. Don’t panic about the stats
I like to think of the summer as a time of posting but not scrolling. While people are off on holiday, hopefully enjoying some sunshine and having fun with family and friends, they tend to post more but actually spend less time on social media.
This means that your posts have more competition, which can lead to lower reach and a less engaged audience.
But if you can stay active on social media through the summer, keep showing up, keep having those conversations, and keep reminding people that you’re there, you will 100% thank yourself when September comes around!
What is the Core Content Kit?
I’m teaming up with Nicola Mansfield of Film Your Face, an online video content teacher, to bring you the Core Content Kit, Summer Edition. This Kit is going to walk you through the process of planning, creating and scheduling content across the seven weeks of summer – and we’re going to have some fun with it!
I help passionate small business owners with their social media so that they can create a powerful and supportive space to promote their business.
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