Author: Tesni Kendell
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Stay social this summer
Summer is a weird time of year for many small businesses, isn’t it? For some, it’s their busiest time of year and with too many plates to juggle, social media is quick to drop off the list of priorities. For others, it’s their quiet time and while they’re relaxing on the beach, their social media…
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Social Media Analytics, Simplified
Looking at your insights (called analytics on some platforms) can be scary. It’s a lot of numbers, and as a small business owner, you might not know what they ‘should’ look like. But I’ll let you into a secret: the numbers themselves don’t actually matter. And the only one that does, your engagement rate, isn’t…
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Benefitting from your mistakes
Sometimes the plan doesn’t go to plan. Sometimes we make mistakes. Sometimes things beyond our control get in the way of perfection. That’s business. That’s life. But when it happens, how can you use that? Or do you try to keep it quiet? The Pratfall Effect In the 1960s, psychologist Elliot Aronson ran an experiment…
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I broke all the ‘rules’ with my free challenge
I love a freebie as much as the next person, but I’ve got a love/hate relationship with free challenges. On the one hand, I’ve completed some that gave my business a massive boost and made me immediately sign up to what the creator was promoting. But equally, some took up far too much of my…
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What makes LinkedIn Newsletters powerful?
If someone asks me about setting up a LinkedIn Newsletter, it’s always with the remark that “I know you have one yourself”. That is, in a nutshell, why LinkedIn Newsletters are so powerful – they get remembered! So what is a LinkedIn Newsletter, and what makes them so memorable? What is a LinkedIn Newsletter? On…
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Building your community
Someone asked me recently why you need followers, and it’s not about the numbers game; it’s about community. When you build up a following, you’re building a community around your business, you’re creating a space where you can be unapologetically you, and you’re bringing together those who want to hear what you’ve got to say.…
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The Algorithm is Just an Overworked People-Pleaser
The social media algorithms are often portrayed as mysterious gods that you constantly have to feed, to not anger and to guess what will make them happy today. I like to think of them more as overworked people-pleasers. At its core, the algorithm has one job: keep your feed as engaging and relevant as possible…
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Are you posting too much?
Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much to say or the time to say it!” Here’s the thing: for a large company that earns millions and has a huge Social Media team, aiming to post four times…
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The Social Media Puzzle: “Edge Pieces” Are Only the Start
I have always loved a good puzzle and, to me, that’s exactly what social media marketing is. Every puzzle you pick up has the same basic rules and goals, but has its own unique solution. Social media marketing is the same. Ultimately, we’re all doing the same thing and working towards the end goal –…
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Pinned posts: everything you need to know
Imagine you got someone – let’s call them Max – to check out your Page or Profile. At this point, Max might have seen a few of your posts, they might have met you at a networking group, or they might have heard about you from a friend. The important thing is that they are…
