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Author: Tesni Kendell
Keep up your social media momentum
I often see small business owners make the decision to smash their social media. They go all out and then crash out a few weeks down the line. So how do you keep that momentum up? I followed the Couch to 5K program through the easier weeks, through the challenges I wrongly thought were too…
Personal posts in your social media strategy
What makes your small business so special? You! Buying from a small business can be more expensive, and it usually doesn’t come with next-day delivery, but the personal touches, the visible passion and the human connection make all the difference. Social media gives you a space to showcase what makes you and your business so…
Find your people on social media
There are loads of people on social media right now who are actively looking for your help – so let’s find them! Identify your Target Audience Before we start searching, we need to be clear about who we’re looking for. So, who is your Target Audience? How are they feeling right now? How could they…
Your social media might not be ready to join trends
Social media marketing isn’t all about jumping on trends. I mean, don’t get me wrong, hopping on a trend can give you a great boost in reach and followers – but that doesn’t necessarily mean you make any more sales! If one post went viral, would it help? Jumping on trends is, in my opinion,…
Sharing Is Caring (And Great for Your Business)
Social media isn’t always about starting conversations; sometimes, what someone else is saying is actually more important! If you’re feeling like you’re not posting enough but you don’t have the inspiration or time to create any more content, I highly recommend sharing someone else’s post. What posts should you share? My personal favourite is to…
Still avoiding TikTok? It’s not that scary!
Imagine a platform where people actively seek out your expertise and want to engage with you… That’s what TikTok has to offer! I totally understand that TikTok can be scary and sounds like a very loud and time-consuming platform. I’ll be completely honest with you, if you’d asked me 18 months ago, I’d probably have…
5 Steps to Summer Ready social media
August is a weird month on social media. A lot of creators take time off, and a lot of lurkers become vocal – but what does it look like for your business? If you want to get to September without feeling like the algorithm hates you, if you want to have a powerful August without…
Blogging to elevate your social media | ft. Bex Stafferton
This blog has been running since November 2021 and it’s something that I’m very proud of. I started this blog before I braved my first networking experience, far before I’d considered guest speaking and even before I’d really defined what my business was all about. It’s grown with me and my business and has become…
Give your audience a reason to follow you
Do you ever feel like posting on social media is like shouting into the void? Do you feel like no matter how much time you spend on creating a value-packed post, nobody is listening? Why should we follow you? I believe that social media marketing is about creating a mutually beneficial relationship between you and…
Screen Reader Accessible Social Media | ft. Louise Plunkett
Accessibility is one of those terms that’s so easy to throw around. It’s a term that many have used to describe me and my business, but it’s one that I personally avoid. Yes, my approach to social media works well for neurodiverse business owners – but accessibility is about making it available to everyone, not…
