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Author: Tesni Kendell
Blogging to elevate your social media | ft. Bex Stafferton
This blog has been running since November 2021 and it’s something that I’m very proud of. I started this blog before I braved my first networking experience, far before I’d considered guest speaking and even before I’d really defined what my business was all about. It’s grown with me and my business and has become…
Give your audience a reason to follow you
Do you ever feel like posting on social media is like shouting into the void? Do you feel like no matter how much time you spend on creating a value-packed post, nobody is listening? Why should we follow you? I believe that social media marketing is about creating a mutually beneficial relationship between you and…
Screen Reader Accessible Social Media | ft. Louise Plunkett
Accessibility is one of those terms that’s so easy to throw around. It’s a term that many have used to describe me and my business, but it’s one that I personally avoid. Yes, my approach to social media works well for neurodiverse business owners – but accessibility is about making it available to everyone, not…
Which Facebook Groups do you need?
How many Facebook groups are you in right now? Are they actually benefitting you or are they just filling your feed with posts you’re only vaguely interested in? Here are five types of groups that can benefit your business, and a special shoutout to my three favourite Facebook Groups! 1. Promotional and selling groups Before…
You are the key to your social media |ft. Sally Inkster
Do you ever feel like you’re too boring for social media? Like you’re just sitting at your desk all day and don’t have any powerful stories to share? I have days like that too… but that voice in our heads is wrong! I’ve had a chat with Sally Inkster, who helps small business owners realise…
Are hashtags a tool of the past?
Hashtags have been a symbol of social media for years, but have they seen their time? Are they becoming a tool of the past? A bit of hashtag history Hashtags were born in 2007 on X (Twitter at the time) as a way to group posts together that were talking about the same things. The…
How long should Instagram Reels be?
In a time of short attention spans, endless doom-scrolling and TikTok rewarding creators for 60-second videos, how long should your Instagram Reels be? What does the platform allow? Technically, your Reels can be anywhere between 0.1 seconds and 90 seconds. If you’re thinking “But I’m sure I’ve watched videos that were longer than a minute…
What if you don’t post today?
I too sometimes have that naggy voice telling me I have to post today. I know this might sound crazy coming from a social media expert, but what if we just ignored that naggy voice? Now obviously, if you haven’t posted for weeks (or even months!), then yes, creating a post could really do with…
Get your social media ready for a holiday
You want to enjoy your holiday without worrying about your social media posts – especially if Internet isn’t guaranteed! But you also don’t want to drop your social media consistency and come home to more on your to-do list. So how do you manage it? Before you go If you’re already feeling like you don’t…
What are social media insights?
If you’ve been following me for a while, you know that my goal is to help you understand the how and why of social media – but the technical terms really aren’t important! That being said, I also recommend exploring your settings and insights – but without the technical terms, you don’t really know what…
