Why did you join your first-ever social media platform? I bet it was to have a bit of fun, to not have FOMO or to see what your friends were up to! It probably wasn’t to put yourself out there, to build a personal brand, to sell to people – but somewhere along the line, it’s turned into one of those jobs you never asked for.
It’s overwhelming, it’s confusing, it’s frustrating, it’s never-ending… so how do we make it fun again?!
Give yourself realistic goals
I don’t believe in a One-Size-Fits-All Social Media Strategy, and many of the ‘goals’ you’ll see professionals recommending are guidelines.
Let’s take the example of the number of posts you should be putting out. Many, including myself, will recommend three times a week. On average, that’s a manageable number for small businesses without compromising on the quality of the posts – but that is a generalisation, and that might not work for you.
I work with businesses that post ten times a week and others that post twice. Both strategies are working!
So what is realistic for you? How much can you create while still teaching your audience that what you’ve got to say is worth their time?
Note: There is such a thing as posting too much – find out more here.
Plan ahead
Having a plan in place instantly removes all the stress when the time comes to post – no more staring at a blank screen with no ideas! Planning can be as detailed as you need it to be. Some like knowing exactly what they are posting, on what day, at what time, in what format, with which call to action, and others prefer a much vaguer plan.
The most important thing to remember is that a plan doesn’t commit you to anything. You can move things around, you can replace some of the ideas, you can throw the whole thing out the window – but having a plan means that you can see the bigger picture. You can see when you’re pushing for sales and when you’re building trust.
Suddenly, each post doesn’t have to do it all.
When it comes to scheduling ahead, there are three main concerns I see. Find out more here.
Talk about the things you love
A plan in place – and even better, scheduled posts – means that you can split your social media posts in two.
The ones driving your business forward, the Sales posts and the Values posts, can be treated as a job. You can have these on your to-do list, treat them as non-negotiable, and make time to ensure these go out.
The in-the-moment ones, the ones you show just how passionate you are, the ones that you post because you’re excited to, can be treated as optional. If your strategy is doing its job, you can add in posts as and when you WANT to! Have some fun with it. You’ve built yourself a space to unapologetically talk about your favourite subject – so use it!
Do you need a hand getting those core posts planned, created and scheduled? Check out the Core Content Kit, and let’s build you seven weeks of freedom!
Working with a professional
I’m a social media manager who doesn’t offer full management. You see, my goal isn’t to take over your social media accounts; it’s to build you that space where you can be you.
Strategy Support means I can help you, guide you, and support you as you build that space for yourself. This is about having that expert in your corner to clarify things, to teach you things, and to keep you accountable.
Hands-on Support is where you hand over the job of getting your core posts out so you can focus on the conversations you actually want to have.
I help passionate small business owners with their social media so that they can create a powerful and supportive space to promote their business.
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