Find your people on social media

General

There are loads of people on social media right now who are actively looking for your help – so let’s find them!

Identify your Target Audience

Before we start searching, we need to be clear about who we’re looking for. So, who is your Target Audience? How are they feeling right now? How could they be feeling with your help?

Your Target Audience usually isn’t the same as your Ideal Client. Your Ideal Client is in a situation where they need you, they’re ready to pay you, and they understand the value that you can provide. Your Target Audience is faced with a challenge that you can solve, they will see the value of joining the world, but aren’t quite ready to work with you.

Man shouting through megaphone to no audience.

If you want to dive deeper into identifying your Target Audience, I’ve got just the thing for you: read the blog post here.

Start your search

Once you identify your Target Audience, you can start to put yourself in their shoes and go looking for them.

Where are they seeking support?
- If you can help them with something that they don’t want to openly admit they are struggling with (ex: mental health, business, cleaning, etc), what safe spaces are they going to turn to?
- If you help people in person (ex: hairdressers, cafes, tourist attractions, etc), where are they turning for local recommendations?
- If you help people with their hobbies (ex: art teacher, outdoor instructor, supplies shop), where are they spending their downtime?
What words are they using? Forget the technical terms! What terms are people using when they don’t fully understand your industry? What do people say to you when you first introduce your business or when they’ve just benefited from your free support?

The more you search for these posts and the more time you spend in these spaces, the easier it becomes as the algorithm picks up that these are the kind of posts you really want to see.

Fun fact: As a social media expert specialising in supporting small businesses whose end goal actually isn’t to fully outsource their social media, you won’t find my business on Instagram. This is a deliberate decision because Instagram isn’t the platform that my Target Audience turns to to ask for help.

Make the most of it

Once you’ve found that person who’s struggling and actively looking for support, remember that they don’t know you, and therefore, they don’t trust you. Unless the post specifically says that they are looking to spend money, don’t go in pitching your services. Instead, share a quick tip that will get them past their immediate problem, direct them to your free support, or offer a virtual (or in-person) coffee to better understand their problem and determine whether or not you are the best person to help.

Now that you’ve given them a hand, you don’t want them to forget about you. Invite them to follow your Page/Profile. Check in with them in a few days to check that they got their problem sorted. Remind them that you’re here if they need you again.

If you ever want a virtual coffee with me to see how I could help you with your social media or if I know someone better suited to help you, please do book a virtual coffee here.

Need more support like this?

Social media isn’t about doing all the things today; it’s about doing tasks like this regularly. If you need some direction and accountability to be more consistent on social media, I’ve got a workbook that gives you 366 small tasks.

Check it out (£45)

“366 tasks might seem like a lot; however, once you take a pen and start answering Tesni’s questions, you realise it’s actually very useful and easy to make yourself answer these questions if you want to see progress in your social media strategy. I’ve loved this book so far because it comes from a place of self-reflection and also friendly strategy.