Author: Tesni Kendell

  • Your social media might not be ready to join trends

    Your social media might not be ready to join trends

    Social media marketing isn’t all about jumping on trends. I mean, don’t get me wrong, hopping on a trend can give you a great boost in reach and followers – but that doesn’t necessarily mean you make any more sales! If one post went viral, would it help? Jumping on trends is, in my opinion,…

  • Sharing Is Caring (And Great for Your Business)

    Sharing Is Caring (And Great for Your Business)

    Social media isn’t always about starting conversations; sometimes, what someone else is saying is actually more important! If you’re feeling like you’re not posting enough but you don’t have the inspiration or time to create any more content, I highly recommend sharing someone else’s post. What posts should you share? My personal favourite is to…

  • Still avoiding TikTok? It’s not that scary!

    Still avoiding TikTok? It’s not that scary!

    Imagine a platform where people actively seek out your expertise and want to engage with you… That’s what TikTok has to offer! I totally understand that TikTok can be scary and sounds like a very loud and time-consuming platform. I’ll be completely honest with you, if you’d asked me 18 months ago, I’d probably have…

  • 5 Steps to Summer Ready social media

    5 Steps to Summer Ready social media

    August is a weird month on social media. A lot of creators take time off, and a lot of lurkers become vocal – but what does it look like for your business? If you want to get to September without feeling like the algorithm hates you, if you want to have a powerful August without…

  • Blogging to elevate your social media | ft. Bex Stafferton

    Blogging to elevate your social media | ft. Bex Stafferton

    This blog has been running since November 2021 and it’s something that I’m very proud of. I started this blog before I braved my first networking experience, far before I’d considered guest speaking and even before I’d really defined what my business was all about. It’s grown with me and my business and has become…

  • Give your audience a reason to follow you

    Give your audience a reason to follow you

    Do you ever feel like posting on social media is like shouting into the void? Do you feel like no matter how much time you spend on creating a value-packed post, nobody is listening? Why should we follow you? I believe that social media marketing is about creating a mutually beneficial relationship between you and…

  • Screen Reader Accessible Social Media | ft. Louise Plunkett

    Screen Reader Accessible Social Media | ft. Louise Plunkett

    Accessibility is one of those terms that’s so easy to throw around. It’s a term that many have used to describe me and my business, but it’s one that I personally avoid. Yes, my approach to social media works well for neurodiverse business owners – but accessibility is about making it available to everyone, not…

  • Which Facebook Groups do you need?

    Which Facebook Groups do you need?

    How many Facebook groups are you in right now? Are they actually benefitting you or are they just filling your feed with posts you’re only vaguely interested in? Here are five types of groups that can benefit your business, and a special shoutout to my three favourite Facebook Groups! 1. Promotional and selling groups Before…

  • You are the key to your social media |ft. Sally Inkster

    You are the key to your social media |ft. Sally Inkster

    Do you ever feel like you’re too boring for social media? Like you’re just sitting at your desk all day and don’t have any powerful stories to share? I have days like that too… but that voice in our heads is wrong! I’ve had a chat with Sally Inkster, who helps small business owners realise…

  • Are hashtags a tool of the past?

    Are hashtags a tool of the past?

    Hashtags have been a symbol of social media for years, but have they seen their time? Are they becoming a tool of the past? A bit of hashtag history Hashtags were born in 2007 on X (Twitter at the time) as a way to group posts together that were talking about the same things. The…