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Author: Tesni Kendell
More Than a Face: Connect with Your Audience
People buy from people – but you are more than a face! A lot of small business owners that I talk to feel like they are holding themselves back on social media because they don’t feel comfortable pressing “record” and talking to the camera. Trust me, I know the feeling! But you don’t have to…
Understanding my target audience
It’s boring. It’s repetitive. It’s hard work. It’s time-consuming. It’s never-ending. For me, that overwhelming and constant chore is cleaning. I walk into the kitchen and all I see are the dishes I haven’t washed. I go into my bedroom and my floor-drobe is glaring at me. And as I walk around, my dog Patch,…
Is social media the new word of mouth?
They say that word of mouth is the most powerful form of marketing and social media is the new version of the same concept. I actually disagree. Word of mouth is definitely powerful, but social media hasn’t replaced it. To me, social media is an extension of word of mouth marketing. Let me explain. A…
Giving yourself time to promote on social media
When it comes to social media, timing is really important. Posting at different times of the day can affect your reach and engagement levels. Jumping on trends before people get bored of them makes them worth using. Giving your audience enough time to make an informed decision before they buy while not losing their attention…
LinkedIn verification; pros and cons
Have you got the LinkedIn badge proving that you are who you say you are? Have you seen others get verified and wondered if you need to as well? If you’re on the fence, you might be wondering if it’s safe, easy and worth it – so let’s discuss the pros and cons! Why you…
Canva introducing a whole new look | ft. Helen Greenwood
Canva is the go-to tool for so many of us when we’re creating social media content, and they’re about to launch what they call the “biggest upgrade to our editing experience in a decade”! One million users saw the launch back in May, but it is becoming available to everyone in August (2024). I use…
Is 24-hour content worth your time?
Social media takes time and posting content that will disappear in just 24 hours sounds like a waste of your time, but is it? 500 million people use Instagram Stories on a daily basis! So what is the benefit of 24-hour content? And what should you talk about? Let’s get into it. Which platforms support…
The dos and don’ts of social media links
Where are you trying to direct potential clients? Whether the next step to working with you is heading to your online store, booking an enquiry call or signing up via your website, you’re going to want to share links. The challenge is knowing where you can and can’t include links – so let’s get into…
A social media journey through 7 post ideas
Social media marketing is about taking people on a journey. The challenge is that people join the journey from different stops, take different amounts of time to get to the destination, loop back around a few times and sometimes never reach that destination! So here are seven post ideas to connect with people at various…
Social media; plan around illness | ft. Chronically Thriving
There’s no right or wrong way to get your social media posts out. Sometimes life gets in the way. Sometimes inspiration is hard to come by. Sometimes you have to work around an illness. I’ve had a chat with Steph, aka Chronically Thriving, to discuss how she manages her social media around her chronic health…
