Tag: smallbusiness
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Social Media: What’s Your Strong Suit?
Among all the rules, algorithm hacks, and consistency challenges, it’s easy to get lost in what everyone else is doing and in what you’re told you “should” be doing. It’s easy to forget that social media is more than a marketing tool; it’s a social space that’s designed for entertainment. I believe that although there…
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How to run a successful giveaway
As a social media expert, I always get mixed feelings when I see a Giveaway pop up in my feed. Don’t get me wrong, I love being in for a chance to win amazing prizes, to support my favourite small businesses and to discover new ones. So why do I get mixed feelings? Because it’s…
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Lights, camera, connection! | ft. Nicola Mansfield
Did you know that 93% of internet users watch video content every week? While TikTok has evolved into so much more than dancing, other platforms like Instagram, YouTube, and even LinkedIn have been busy pushing short-form content. I’m not going to lie to you, although I love editing and creating Reels, actually filming the content…
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LinkedIn – Personal profiles vs Business pages
LinkedIn can be such a fantastic platform for any business – yes, even product-based businesses. The reality is that most people scrolling there are in a business frame of mind, and that makes it a great space to find like-minded people to have meaningful conversations with. But how do you know whether you should be…
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Keep up your social media momentum
I often see small business owners make the decision to smash their social media. They go all out and then crash out a few weeks down the line. So how do you keep that momentum up? I followed the Couch to 5K program through the easier weeks, through the challenges I wrongly thought were too…
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Find your people on social media
There are loads of people on social media right now who are actively looking for your help – so let’s find them! Identify your Target Audience Before we start searching, we need to be clear about who we’re looking for. So, who is your Target Audience? How are they feeling right now? How could they…
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Your social media might not be ready to join trends
Social media marketing isn’t all about jumping on trends. I mean, don’t get me wrong, hopping on a trend can give you a great boost in reach and followers – but that doesn’t necessarily mean you make any more sales! If one post went viral, would it help? Jumping on trends is, in my opinion,…
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Sharing Is Caring (And Great for Your Business)
Social media isn’t always about starting conversations; sometimes, what someone else is saying is actually more important! If you’re feeling like you’re not posting enough but you don’t have the inspiration or time to create any more content, I highly recommend sharing someone else’s post. What posts should you share? My personal favourite is to…
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Still avoiding TikTok? It’s not that scary!
Imagine a platform where people actively seek out your expertise and want to engage with you… That’s what TikTok has to offer! I totally understand that TikTok can be scary and sounds like a very loud and time-consuming platform. I’ll be completely honest with you, if you’d asked me 18 months ago, I’d probably have…
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5 Steps to Summer Ready social media
August is a weird month on social media. A lot of creators take time off, and a lot of lurkers become vocal – but what does it look like for your business? If you want to get to September without feeling like the algorithm hates you, if you want to have a powerful August without…
