Social media isn’t always about starting conversations; sometimes, what someone else is saying is actually more important! If you’re feeling like you’re not posting enough but you don’t have the inspiration or time to create any more content, I highly recommend sharing someone else’s post.
What posts should you share?
- Anything that mentions you or your business. If someone gave you a shoutout, if someone shared what it was like to work with you, or even if a friend shared a photo of you catching up, that’s a really easy post to share.
- Relevant news, with a little note sharing your perspective, can be really powerful. This is also a great way to build up credibility as the expert you are by making jargon-filled news accessible to your audience.
- Great offers from other small businesses. I’m not talking about offers that directly compete with what you’re selling, but the ones that work hand in hand with your offers.
- Causes that are close to your heart. Sometimes, it’s not about business, and that’s OK – let your audience see what matters to you as a person.
- Posts that you genuinely love!
My personal favourite is to share great offers from mindset coaches, visibility coaches, web designers or other experts who can help overwhelmed small business owners.
Questions to ask yourself before hitting share
- Why are you reposting it? If you don’t really know, it might not be worth sharing!
- Will it benefit your Target Audience? People follow you because they trust that you will add value to their feed; you don’t want to break that trust by sharing content that’s irrelevant to them.
- Do you have anything to add? Adding your perspective, your thoughts, your opinion, your experience can be really powerful – but it’s also OK if the answer is no.
I often find it useful to think of one particular follower – the one who engages most with your content. Would you share it with them? What would you say to them?
3 things to avoid when sharing posts
- Stealing the creator’s thunder. You’re sharing the post because you believe that your target audience needs to see it, but you want to avoid using it as an opportunity to promote your products or services.
- Sharing the same post multiple times or generally being a bit spammy. Repurposing and reposting your own content is good, but sharing someone else’s post multiple times isn’t.
- Sharing from a place of negativity. If you don’t agree with a post and feel like you need to share the contradicting point of view, have your say in the comment section or use the inspiration to write your own post. This is especially important if it’s a sensitive subject and the original post is quite hateful or dangerous – don’t tell the algorithm that it’s a good post by sharing it!
If you do want to share the same post multiple times, do so in different ways. Maybe write the post and tag the creator. Maybe share the link to the post in the comments of your own post.
Do you enjoy these blogs?!
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I help passionate small business owners with their social media so that they can create a powerful and supportive space to promote their business.
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