Have you ever been told to post on social media three to four times a day and thought, “That’s impossible, I don’t have that much to say or the time to say it!”
Here’s the thing: for a large company that earns millions and has a huge Social Media team, aiming to post four times a day might not be a bad target. For you, as a small business, it’s most likely far too much!
The risk of posting too much
It’s easy to think that more posts mean more reach and therefore more engagement. That’s not necessarily true. Posting too much can actually lead to lower stats, a disengaged audience and burnout – let me explain.
Every time someone stops their doom scroll to hear what you’ve got to say, you are either teaching them that your content is worth their time or you’re teaching them not to bother stopping next time. In other words, if you’re posting for the sake of posting and don’t have anything to say, that is exactly what you are teaching your audience. As soon as your audience learns to keep scrolling past your posts, the algorithm learns to stop showing them to as many people.
Quick question for you: What makes your followers quickly identify a post as being from you?
How often should you post?
I don’t have an easy answer. Stop worrying about the algorithm, and ask yourself how often you can create quality content – and that includes repurposing some of your older content!
A good starting point is three posts a week. That gives you the space to be salesy while still having the time to be educational, entertaining and to build on connection. From there, you can adjust.
Are you struggling to post that often? Drop down to one or two.
Are you struggling to say it all? Build it up to four or five.
And remember, the exact number doesn’t matter!
Honestly! I work with clients who post twice a week, and I work with clients who post ten times a week – they both get results!
You don’t have to decide alone
Are you feeling unsure about your social media strategy? Do you wish you had a space to turn to with your questions and to help you get past obstacles?
Imagine getting:
- a monthly 1-2-1 call with me
- regular content ideas and quick win tasks
- regular step-by-step guides where I will literally record my screen and walk you through a feature
- and more!
I help passionate small business owners with their social media so that they can create a powerful and supportive space to promote their business.
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