If someone asks me about setting up a LinkedIn Newsletter, it’s always with the remark that “I know you have one yourself”. That is, in a nutshell, why LinkedIn Newsletters are so powerful – they get remembered!
So what is a LinkedIn Newsletter, and what makes them so memorable?
What is a LinkedIn Newsletter?
On LinkedIn, when you go to write a post on a computer, you’ve probably seen that you get the option to “Write Article”. This will allow you to essentially write a blog post directly on LinkedIn – a place where people are often in the right frame of mind to read long form content.
A LinkedIn Newsletter is an ongoing series of Articles posted on a regular schedule that you can subscribe to so you don’t miss any new editions.
For example, here’s my LinkedIn Newsletter!
3 reasons LinkedIn Newsletters are so powerful
- They grow themselves! Your subscriber count will go up without you needing to actively promote it – just write the Articles. To start it off strong, all your followers will get notified when you post your first Article within the Newsletter. Then, every new connection gets automatically invited to subscribe, every Article has a ‘subscribe’ button and the Newsletter itself will sit on your Profile for people to check out.
- You’re building consistency that doesn’t rely on the algorithm. Every time you post a new Article within your Newsletter, all your subscribers get notified. You’re not relying on the algorithm showing it to them, you’re showing up directly in their notifications. You’re showing up on a regular basis to give them real value – that’s memorable!
- It’s not just visible on LinkedIn – especially if it’s answering a question. If you head over to Google with a technical question, you’re probably quite used to seeing relevant YouTube videos pop up to help you – but what you might not have noticed is that more and more of the non-video content that comes up is actually LinkedIn Articles.
Blogs, on your website or as a Linkedin Newsletter, can really complement and enhance your social media. Find out more here.
How to set up a LinkedIn Newsletter
Honestly, it’s super easy! But there are a few things you need to consider beforehand:
- How often can you commit to writing a new article?
- What do you want to call your Newsletter?
- What’s your goal with the Newsletter? And how can you convey that in the first Article?
Check out this Step-by-Step Guide (£5 – or included in the Ace Group) for a detailed walkthrough of the buttons to press and the things to consider.
Got more questions?
If you’re not sure if a LinkedIn Newsletter is right for you, or if you’d like to discuss potential ideas for how to approach your first Article, why not book a 30-min 1-2-1 Ask Me Anything Session (£25 – or included in the Ace Group)
I help passionate small business owners with their social media so that they can create a powerful and supportive space to promote their business.
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